The “Japan Brand Exhibition in Paris” will be held on January 22-24, 2009, at Mitsukoshi Etoile (an exhibition gallery in Paris, France), to bring the surprise and delight of Japanese products, traditionally nurtured but evolved in modern life to people all over Europe (France, the U.K., Germany, Italy).
TOUCH! JAPAN BRAND - Feel Japan to Know Japan
This will be a first-ever exhibition and business fair in Paris that facilitates business matching between European buyers and companies participating in the Japan Brand Development Assistance Program.* The theme of the exhibition is “TOUCH! JAPAN BRAND - Feel Japan to Know Japan.”
Twenty-six Exhibitors
Twenty-six exhibitors are coming with pride and responsibility to Japan’s MONOZUKURI (manufacturing) process and the areas they belong to, with their selected products. Those products, i.e., their masterpieces, are examples of the world-famous quality of Japanese furniture, textiles and kitchenware. Rest assured that it will be the best opportunity to experience the functional beauty in one’s daily life, the techniques of craftsmanship and the design of “new traditions.”
“COOL JAPAN”
A boom in animation, fashion, and things Japanese; Neo-Japonism is felt here. Alongside this business fair, we welcome everyone interested in traditional culture, fashion and the trends of Japan. The exhibits are the elements that help reveal the manufactures’ themes and even the spirit of the Japanese people. This is a good chance to get to know “COOL JAPAN.”
The Display of Jun Aoki, the World-renowned Architect
Alongside this business-oriented opportunity, there is another fascinating exhibition, which is the exhibition space will be designed from a concept developed by Jun Aoki, the world-renowned architect who designed the Louis Vuitton Omotesando building, and will display items from 21 projects implemented under this program.
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| Project Name | JAPAN BRAND Exhibition in Paris |
| Theme | “TOUCH! JAPAN BRAND - Feel Japan to Know Japan” |
| Period | Thursday, January 22 – Saturday, January 24, 2009
Business matching session;
January 22-23 10:00-18:00(Trade Only) (final reception 17:00) Exhibition open to the public; January 24 10:00-17:00 (final reception 16:30) |
| Venue | Business meeting venue: Mitsukoshi Etoile (3 rue de Tilsitt 75008 Paris, France) Metro Line: 1, 2, 6, One minute-walk from Charles de Gaulle-Etoile Station |
| Exhibitors | 26 Exhibitors participating in the JAPAN BRAND Program |
| Admission Fee | None （Appointment required for Business matching session) |
| Organizers | Central Federation of Societies of Commerce and Industry The Japan Chamber of Commerce and Industry |
| Sponsors | Ministry of Economy, Trade and Industry The Small and Medium Enterprise Agency The Japan External Trade Organization The Japan Chamber of Commerce and Industry in France The Committee of French-Japanese Economic Exchange (The Paris Chamber of Commerce and Industry) |
| Planning and Operations Secretariat | Mitsubishi UFJ Research and Consulting Co., Ltd. JAPAN BRAND Planning and Operations Secretariat |